It all began when
San Francisco designer Jake Ehrlich could not find a comfortable pair
of jeans anywhere. So he set out on a four year odyssey to
create super comfortable jeans for women and men.
Made in San Francisco
is the only
brand exclusively made in San Francisco. Our state-of-the-art factory makes the most precise,
high-quality jeans for your comfort. All
Art Deco wonder, trademark Golden Gate Bridge Tower stitching on the
rear patch pockets.
Designer, Jake Ehrlich
has a deep respect for traditional concepts of design, but at the same time is a
bit of a modernist. He has always had a fond appreciation for "Art
Deco" from the 1920s, 30s, and 40s. He also has likes "Populux"
era design elements. Populux is a term used to describe 1950s and early 60s design influenced by Art
The waistband button and four fly buttons are
modeled after a 1957 Ford Thunderbird hubcap.
The polished Chrome buttons are hand painted, jewelry grade, and
custom made in Italy. The four fly buttons are domed and
chromed to make them easier to button and spell out
Soft, Slimming and Stylish
soft, sliming and stylish. They are
only available in dark indigo because designer Jake Ehrlich believes
that everybody looks better in dark denim. Dark denim is dressier,
more authentic, and it makes everybody look trimmer.
The Luxury Jean
really, really comfortable!!! They will completely change your
perception of jeans. The quest for the elusive perfect fitting pair
of jeans has come to an end with the introduction of
Jake Ehrlich began
working on the development of the
1997. His goal was to make the most comfortable, luxurious, durable
jeans, with the best fit, style and finish. Jake Says, “If all denim
brands that exist today are black and white TV sets,
High-Definition color plasma flat screen TV of jeans!”
From the Place Where
Jeans Were Born
is a San
Francisco based brand. Everybody knows Levi Strauss invented jeans in
San Francisco during the gold rush of 1849. Levi originally came to
San Francisco to sell
tents to gold miners made from sturdy canvas he brought over from
The miners told him
they did not need tents but they really needed durable work pants
because their pants kept wearing out quickly. Levi got the idea to
use his tent canvas to make sturdy work pants, and the rest is
The challenge with
making jeans out of canvas is that they may be sturdy but not
What to do?
In the 1950s and 60s
when people got a new pair of shrink-to-fit jeans they would do all
kinds of strange things to make them comfortable. Some people would
sit in a bathtub for hours in the hottest water they could stand to
help shrink and break in new jeans. Kids gave up in the 1950s and it
became a trend to wear their new jeans without ever washing them—until
the jeans could stand up on their own in a corner of a room—go
In the late sixties
and seventies people coveted their really old jeans that were
completely faded, because when the jeans were about to fall apart from
wear they were at their most comfortable stage.
In the early eighties
Bloomingdale’s started selling jeans that were bleached. Not so long
after, companies started stonewashing their jeans to make them more
comfortable. Denim brands experimented with all kinds of different
methods for abrading denim in hopes of trying to make it more
Some would use pumice
stones, some used enzymes, some sand-blasted, and some even tried
washing them in acid. None of these approaches addressed the real
challenge—the poor quality cottons being used in the denim.
California Combed Cotton
this challenge by exclusively using Ring-Spun California Combed Cotton
which is the highest quality cotton on earth for making denim.
California Combed Cotton is naturally long staple cotton with
unusually high tensile strength and superior softness.
Another reason why
jeans are uncomfortable is the fact that when denim is woven from
cotton yarns, the weavers have to bathe the yarn in starch (a.k.a.
sizing) so that it can make it through the loom when it is woven.
Without starch you
could not get the shuttle through the loom. It would be like trying
to use a wet noodle as a ruler to draw a straight line. After most
jeans are made, they retain most of the starch that was put in the
thread before weaving. It takes at least 59 home washings for a pair
of jeans to lose the majority of the starch (53%+).
In order to be
certified as authentic
several proprietary processes (read: Trade Secrets) before they leave
the factory, which eliminate 99%+ of the starch. All that is left is
incredibly soft denim that is dark and will last up to five times
longer than normal jeans!
Visualize a pair of
very old jeans at their most comfortable stage when the cotton is
starting to disintegrate. Imagine the jeans have holes in them and
are falling apart. At this late stage people are hesitant to throw
out their jeans because they believe the jeans have customized to fit
them and are at their ideal level of comfort.
Comfort is Never an
When you try
on for the
first time they are already as soft as the very old pair just
mentioned that have reached the end of their lifespan. Not to
mention, you don’t have to worry about
The way they fit when you try them on is the way they will fit wash
customize to fit your body and only get more comfortable as time goes
by! If you invest in a pair
Doeskin Denim, they
will fade at a much slower rate than normal denim.
Doeskin Denim goes
through an additional proprietary process when it is treated with a
special resin based coating that radically slows down the fading
process. The result is that
dark for a long period of time.
The Lap of Luxury
As a result of
relentless research, the
team determined that a major contributor to jeans being uncomfortable—particularly in the groin—was that the seam construction in most
jeans was achieved by using a flat felled seam.
In order to eliminate
the discomfort and inflexibility, a five thread over-lock-stitch was
implemented. Without going into unnecessary detail, it is safe to say
optimized in every possible way for comfort and luxury.
Some people say their
comfortable than wearing pajamas or even being naked! If you are a
guy and you sit down,
In order to achieve
his vision, Jake spent over two years developing
Doeskin Denim is
the most revolutionary development in the history of denim. It is
made from 98.77% California Combed Cotton and 1.23%
a specially developed component of
Doeskin Denim that
allows the denim to flex with perfect memory. In other words, when
you sit down, your body contorts (changes shape) and as a result
adjusts perfectly like an extra layer of skin.
When you rise,
Doeskin Denim has
perfect memory and bounces back to its original shape.
virtual comfort zone so that you always remain very comfortable.
Every body looks better
in the dark
Every body looks
better in Dark
Doeskin Denim only
comes in a dark shade of indigo. This is by design. When you first
encounter a pair of
has a raw dark look. Just by looking at them you would think they
feel like cardboard. But when you feel them they are amazing! They
feel as soft as cashmere! As a matter of fact, the slogan for
Doeskin Denim is,
Soft as Cashmere—Strong as Steel!
Dress Up-Dress Down
extremely versatile addition to your wardrobe. They are known as the
Dress Up-Dress Down Jeans.
Doeskin Denim is
designed to stay really dark for a long time and look great with